Park Delicatessen has a new commercial via Youtube, where local storeowner Mike Sclafani adds the finishing touches to a flower bouquet, hops on his skateboard and hand delivers it — all to a tune by Nina Simone.
For many, a skateboard shop is not the go-to place to buy Valentine’s Day gifts. But, the ad makes clear that Park Delicatessen is also a florist that delivers. The Park Deli Classic is a one-of-a-kind arrangement of seasonal blooms that can be customized and ordered online.
Or, choose the artisan Liddabit chocolates, a handmade card, or a special pair of earrings. Husband-and-wife owners Sclafani and Valentine Leung are giving the typical sweetheart gifts a unique, Brooklyn D.I.Y. spin.
“Just give us a call, or come by,” said Sclafani, 32, who grew up in Marine Park, Brooklyn and moved to Prospect Heights four years ago. “We’ve got you covered.”
Of course, if your loved one happens to be a skater, there’s also the limited edition Chocolate skateboard deck covered in hearts.
Located at 533 Park Place, at Classon Avenue, Park Delicatessen is possibly the only store where customers can buy a skateboard and a bouquet of roses with green shoots of lemon leaf and buplerum. Leung’s background in fine arts and fashion, and Sclafani’s in floral arrangements, window dressing – and, well, skateboarding — have made a canvas out of a space that once was an German-styled deli in the 1950s.
“It’s just the current art project for us,” said Sclafani, who saw an opportunity in the lack of skateboarder shops and florists in the vicinity. “It’s a living, breathing art piece.”