Category Archives: Editorial

Editorial: The African King of Pinterest

By William Chitangala. (Edited by H’Rina DeTroy.)

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When Okayafrica came across the stunning Pinterest boards of German-Zambian luxury brander William Chitangala we quickly dubbed him “The African King of Pinterest.” When he’s not applying his marketing know-how to the Frankfurt-based company Saint-Germain, he’s creating collaborative pinning boards inspired by Afrocentric design, fashion and culture. In the op-ed below, Chitangala shares his ideas on color as a muse for reimagining and redefining the Continent.

I started “pinning” circa three years ago. My main motivation was I wanted to be inspired. I wanted to understand this divine love affair we have with design and art, and I wanted to cultivate ideas around the conceptual business, or an enterprise that corresponds with the environment.